🚨Announcement: Introducing APEX CX — My New Venture, 20 Years in the Making.

After 20 years leading strategy, customer experience, and member growth — I’ve noticed a pattern.

Most membership-based organizations — associations, credit unions, and professional bodies — face the same challenge:

They work hard to serve their members but struggle to grow.

Engagement drops.
Renewals flatten.
And younger members aren’t joining fast enough to replace those leaving.

It’s not because these organizations lack purpose or passion.
It’s because they lack a system.

The Turning Point

Over the past two decades, I’ve helped dozens of organizations transform their member experience, modernize their strategy, and uncover hidden growth levers.

Through it all, one thing became clear:

That idea became the foundation for my next chapter — and today, I’m excited to finally share it with you.

Introducing APEX CX

APEX CX helps membership-based organizations grow by design, not by chance.

It’s built around one proven framework — the APEX CX Member Growth System™ — a 7-step process that turns insight into action and gives your organization a clear 90-day plan to:
✅ Fix churn leaks
✅ Attract younger members
✅ Grow lifetime value

This system is the result of two decades of work condensed into one simple, repeatable approach — a roadmap any organization can run to create measurable growth.

Three Clear Paths to Growth

Because every organization is at a different stage in its journey, APEX CX offers three paths to fit your needs:

🧭 Basecamp — DIY Playbook + Toolkit
For teams who want to self-start with proven tools and templates.

🧗 Sherpa — Guided 2-Week Growth Sprint
For teams ready to act fast and build a 12-month roadmap with expert facilitation.

🏔️ Summit — Embedded Growth Partnership
For organizations ready for full-scale transformation with fractional CMO support and project execution.

No theory. No jargon. Just a practical system built to deliver results in 90 days.

Be Part of the First Growth Cohort (Exclusive Offer)

As part of this launch, I’m opening 3–4 spots for founding clients — credit unions or member associations ready to turn strategy into measurable growth.

Founding clients will get:
💡 Access to the APEX CX Member Growth System™ before public release
📈 Dedicated support to build your 90-day plan
🎯 Preferred “Founding Partner” pricing
🏆 Recognition as a featured success story in future APEX CX content

If you’ve been looking for a smarter way to grow your membership, now’s the time.

👉 Learn more and apply at apexcx.ca
or take the Free Member Growth Assessment to see where your biggest opportunities lie.

Final Thought

I built APEX CX to help organizations shift from guessing to growing — to move from intuition to insight, and from good intentions to predictable results.

Growth isn’t luck.
It’s design.
And design starts here.

See what’s possible → apexcx.ca