Exclusive Appreciation Gift For CX’s & O’s Subscribers

Hey, Louis here.

When I started CX’s & O’s, it was just me, a blank page, and a simple goal: to share ideas that could help other marketers and customer-obsessed leaders connect more meaningfully with the people they serve. Most of it began as half-formed thoughts scribbled between early-morning coffees. I honestly wasn’t sure anyone would read it.

But you did. Consistently.

And not just you—thousands of readers now open, think, and reflect on my CX insights each week. Those encouraging open rates and feedback tell me something humbling and powerful: the ideas are connecting. And for a writer, that’s the best feedback there is.

Now, I’m starting a new chapter.

I’ve launched my new venture, APEX CX, because I kept seeing the same story play out on repeat:

➤ Great organizations struggling with declining engagement.
➤ Younger members not joining.
➤ Loyal ones slowly drifting away.
➤ Campaigns weren’t the problem. Relevance was.

As a 2x CXO leading growth transformations at national associations and credit unions, I learned something foundational: member loyalty doesn’t come from better marketing—it comes from better experience design.

APEX CX is my response.

A platform built to help membership-based organizations grow by rethinking the member experience from the inside out.

And because you’ve been part of this journey from the beginning, I want to give you something special:

👉 Free, exclusive access to my Member Growth System — the complete system I’ve used to help organizations attract, retain, and grow loyal members.

Normally, this is a paid toolkit valued at $149, but I want you to have it first. Just reply to this email saying “I’m in!” and I’ll send you the free access link.

Thanks again for reading CX’s & O’s and for showing up every week. You’re the reason I keep writing. 🙏

Warmly,
Louis
Founder, CX’s & O’s / Atlas CX