You’re hearing this here first.

My second book is officially launching Feb 5th.

The Psychology of Strategy: Why Smart Leaders Make Terrible Decisions

I wrote this book after watching the same pattern repeat across companies, boards, and leadership teams.

Smart people.
Solid data.
Well-crafted strategies.

And yet… poor decisions at the moments that mattered most.

Not because leaders weren’t capable.
Because strategy breaks down in the mind before it ever breaks in execution.

This book explores the hidden forces that quietly derail good strategy:
• Fear disguised as flexibility
• Consensus mistaken for clarity
• Planning confused with progress
• Execution celebrated while mindset is ignored

If my first book focused on how customers think, this one focuses on how leaders think under pressure, uncertainty, and consequence.

It’s built on psychology, real stories, and uncomfortable truths. No fluff. No recycled frameworks.

A subscriber-only thank you (and a strong one)

Because you’re part of this newsletter, I want to do something meaningful.

Here’s the offer:

If you:

1. Purchase The Psychology of Strategy

2. Leave an honest review

I’ll give you full access to my Customer Experience OS, a complete DIY system for building a modern growth engine.

Regular price: $149
Your price: Free
Deadline: February 14

The CX OS is the system I use with leaders to diagnose leaks, design better experiences, and turn strategy into momentum. This isn’t a teaser. It’s the full product.

How to verify your review (simple)

After you’ve left your review:

1. Take a quick screenshot of the posted review or

2. Copy the link to your review

Then reply directly to this email with the screenshot or link.

Once verified, I’ll personally send you access to the Customer Experience OS.

No hoops. No delays.

Reviews are everything in the early life of a book. They help the right readers find it, especially when the ideas challenge comfortable thinking.

If you’ve ever wondered:
• Why smart organizations stall
• Why good strategies quietly underperform
• Why clarity disappears when stakes rise

This book was written for that exact moment.

Thank you for being here, for reading thoughtfully, and for helping this work reach leaders who need it.

Best,

Louis